As many retailers look at new ways to engage and involve their customers in the design process, YourStudio worked with furniture retailer Chest of Drawers to design a Design Bar for their furniture store in Islington, London. This is a place where customers can interact, participate and enjoy the design process of the furniture they create for their homes.
Chest of Drawers creative director Kim Corbett talks about the future of the design bar here:
Coinciding with London Design Festival 2012 (14th – 23rd September), we are proud to announce the launch of our Design Bar. A new concept in furniture retail and set to revolutionise the way people buy furniture, the Design Bar is a new studio and design space in Islington, North London, where members of the public, interior designs and architects come to explore furniture design in a relaxed and stimulating environment.
The Design Bar is about bringing Chest of Drawers’ expertise in responsibly sourced furniture into a bespoke area for architects and designers. The service is centred around a breathtaking 3.5 meter slab of German oak formed from a cross sectional cutting through a single tree. The Design Bar will act as a portal to thousands of furniture possibilities alongside bespoke solutions. Knowledgeable and dedicated staff will encourage and assist clients through this experience.
The Design Bar is not just for professionals – it’s a family friendly space that aims at a broad market through a casual approach in a warm environment. Drop the kids off at the “mini bar” – a fun space for kids to explore design through play – and grab a coffee while looking at the featured furniture, then view hundreds of options at the design bar to stimulate ideas. Nothing fits your requirements? Get a quick or detailed walk through bespoke options and design your own.
In addition to our range of designs from top brands and designers - Drugeot Labo, Graypants Lighting, Frei Frau and Tom Raffield – we’ve teamed up with guerilla pop up Today’s Specials to celebrate independent British graphic, ceramic, textile, furniture and product design. Their pop up shop, which will be installed alongside the Design Bar, will offer products by the likes of Zombie Collective, Melody Rose, Holly Berry, Jack Neville, Leila Chouikh, Mark Cox and many more. To top it all there will be a mini book shop by design writers and journalists, including Confessions of a Design Geek’s “Interviews”, and other books by Barbara Chandler,Dezeen‘s Book of Ideas and the London Design Guide.
As Kim Corbett sums it up: “Ultimately we want this space to act as a new way of colloborating between manufacturers, designers and end clients. It’s great to launch during London’s biggest design festival and we’re thrilled to have Today’s Specials with us. Please join us in our Islington showroom.”
Contact for more information on Future Furniture Design at firstname.lastname@example.org