Great experiences are memorable and valuable, they leave a lasting impression.
At our recent breakfast talk, we explored the what, why and how of the Experience Generation - outlining how to shape meaningful experiences which trigger engagement and build loyalty.
Shaping a consistent, strong emotional connection with customers is vital for brands to meet their needs and desires in the next generation of experience design.
1. Stranger Dinners 2. Rei Optoutside 3. Topshop summerschool
Experience over Transaction
Our focus as consumers has shifted from things to experiences. In the next five years, the mainstream consumer will expect more than product and one dimensional transactions from retailers.
"There is a shift as people move toward preference of experience to things." - Mastercard: The Omnishopper Project
Shared Values & Purpose
Our values and interests now define us. Savvy consumers seek brands whose purpose and values align with their own. Its time to demonstrate your purpose.
Learning & Progress
There is a new desire for personal growth and the opportunity to explore our talents and interests through non-traditional channels.
Purposeful & Meaningful
Burberry Makers House
Create meaningful experiences that tap into our sense of discovery and beliefs, desire for genuine narratives and socially conscious values to make a memorable impression.
Empathy & Emotion
1. Tuve Hotel, Hong Kong 2. Moodmetric
Genuine human-centred experiences connect powerfully with our emotions using technology and materials.
"On a lifetime value basis, emotionally connected customers are more than twice as valuable as highly satisfied customers." - Harvard Business Review
Physical & Sensorial
Chanel x Es Devlin
Siam Discovery, Bangkok
New navigational journeys have been reconfigured by lifestyle and layered with sensorial narrative to create meaningful experiences.
Personal & Participatory
YS x PSFK x BMW
Alexander Wang x Adidas
Personal journeys and interactions shape valuable and intelligent experiences. Tapping into customer values and interests creates genuine connections which go beyond transaction.
Meaningful experiences create lasting impressions
Shape your experience strategy...
Get in touch if you want to hear more about experience strategy to create groundbreaking concepts. Drop me an email at firstname.lastname@example.org or call the studio on +44 (0) 207 033 2809