Last week we visited Selfridges to see this years Chrismas windows. Selfridges is the first to unveil their Christmas windows and this years theme is called 'Journey to the Stars', inspired by the Star of Bethlehem. Each of the 12 windows is dedicated to one of the 12 zodiac signs. Without a single Christmas tree, Selfridges decided that this year will be a modern Christmas.
Unlike the previous year, there is less festive narrative in this year's windows. With minimal conceptual suggestions of Christmas traditions, the windows successfully exhibited strong festive atmosphere.