At our recent breakfast talk, we explored the effect of changing customer behaviours and expectations in shaping a new generation of Shoppable Habitats.
As boundaries between art, commerce, education and entertainment blur and shopping becomes increasingly mobile, retail spaces are moving from hybrid to habitable - places for people to live, nourish, work, sleep and connect.
Yourstudio explored how these four themes are integrated within our retail environment - this blogpost will explore 'Nourish'.
New meaningful combinations bring nourishment through food, culture and education - feeding mind, body and soul.
The Beauty Library is a great example where beauty, wellness and hospitality are merged under one roof. Along with a library of beauty products, is a café that focusses on the health and wellbeing of the inner body.
Beauty Library, Tokyo
Culture and commerce combine as the retail space doubles up as a creative and educational space, injecting excitement, participation and disruptive models of learning into the retail environment.
People like to wander and discover rather than going directly to the thing they already knew about - what will inspire your customers?
JW Anderson at Ace Hotel
JW Anderson Workshops is a pop up space at Ace hotel. It will host a series of installations, exhibitions and events. The space is ongoing collaboration between the designer and a group of creatives he admires. There will be a new collaboration each month, with some projects going on sale.
"The luxury environment just isn't personalized anymore. We live today-not in a luxury world, but a cultural world where we have to create more experience."
- JW Anderson
'Nourish' is part of the Shoppable Habitats series,explore the other themes, Live, Work and Sleep.
Shape your shoppable habitat... Get in touch if you would like to explore what Shoppable Habitats means for your brand and how this could be implemented within your retail environment - email@example.com