The Social Tree at Singapore Changi Airport

Posted 24/07/14 by Your Studio

We’ve found a really interesting use of technology at Singapore Changi Airport. This installation called The Social Tree, plugs into a trend dubbed “Life Caching” by trendwatching.com. People are encouraged to post pictures, write messages and leave their mark on this airport installation.

Visually it looks great which should help draw people in along the customer journey ensuring it gets used appropriately and people interact.

Social Tree 1

Social Tree 2

Social Tree 3

Social Tree 4

Social Tree 5

Tagged:Technology, Singapore, Airports, Social Media

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