Drawing from the phrase 'fashion hooligan' once used to describe
Alexander McQueen, we worked with scaffolding, crash barriers,
bundles of industrially recycled cardboard and high gloss black
lacquered panels to frame McQ's SS15 collection.
The stark industrial aesthetic of the installation was designed to create a deliberate contrast between the very polished, metallic and futuristic skew of the collection. The McQ showroom installation was arranged over three spaces at the Dairy Gallery, Bloomsbury, in London, and was a resounding success with fashion bloggers and buyers attending. It was covered extensively on social media, and featured in Vogue International.