How do you bring a fresh and innovative approach to creating the identity for a new Tequila brand in an already over-saturated marketplace?

To engage the target audience, we created a narrative based on 'Don Cazcabel' - A rarely-seen Mexican snake collector, whose mythical folklore adds a touch of mystery. His dark, abstract presence subtly resonates through the imagery used in the design. The rich visual heritage of traditional Mexican culture inspired the look and feel sits at the heart of the brand concept. From there we created their name, identity, packaging and marketing collateral, to help them launch successfully to the market with a distinctive personality and look and feel. Following a successful launch, Cazcabel is now carried in a number of bars and pubs throughout the UK.