How do you bring a fresh and innovative approach to creating the
identity for a new Tequila brand in an already over-saturated
marketplace?
To engage the target audience, we created a narrative based on
'Don Cazcabel' - A rarely-seen Mexican snake collector, whose
mythical folklore adds a touch of mystery. His dark, abstract
presence subtly resonates through the imagery used in the design.
The rich visual heritage of traditional Mexican culture inspired
the look and feel sits at the heart of the brand concept. From
there we created their name, identity, packaging and marketing
collateral, to help them launch successfully to the market with a
distinctive personality and look and feel. Following a successful
launch, Cazcabel is now carried in a number of bars and pubs
throughout the UK.
