We were approached by international trends think-tank PSFK to develop a new concept for the future of luxury retail and loyalty based on their latest trend report: The Future of Retail - Designing the New Shopper Experience.
The future of luxury retail is provocative, experiential and educational. In our concept we re-imagine the customer experience of the future for BMW, focussing on experience and service to build loyal relationships. This premium experience serves two types of BMW customer through accessible and exclusive moments: the aspirational potential buyer and the BMW car owner who form the brand's exclusive community.
Customers receive a personal invitation to take an immersive and tailored journey to a stimulating and sensorial destination where BMW plays host to inspiring and visionary performances, talks and workshops.