We collaborated with branding and design agency, Interbrand who
created Iberia's new brand identity, where we, together with
materials specialist Emma Rickards, created a whole new brand
experience in 3D for the brand.
We designed every customer touch point on board, from the airline interiors, seating, upholstery, meal trays and accessories such as cushions, blankets and amenity kits. Our team considered the subtlety of materials and finishes throughout the on-board journey to not only cosset passengers but delight them, with layers of detail being revealed throughout the flight. An injection of Spanish expressiveness, a cue taken from their artistic legacy, from Picasso to Tapies provided the high notes of the experience, from soft finish design through to details on the custom bone china crockery.