QIC approached YS to design and create a conceptual Christmas installation at Eastland, a flagship shopping destination in Melbourne, Australia. QIC GRE are a forward-thinking creative business who wanted to push the boundaries from the typical Christmas display - no fake snow, no felt robins and no cheap pastiche.
Christmas at Eastland embodies the emotion of Christmas and reflects the energy of the local area and people. It takes visitors on an enchanting journey of discovery, through a lush and magical forest with woodland creatures, greenery and fir trees with a nine metre crystal Christmas tree as the iconic landmark. Christmas is re-imagined through the magical, mysterious and multi-faceted perspective of crystal.