The installation 'Splash!' takes customers on a real and fantasy water-slide around the store. The slide snakes along the ceiling from the entrance of the store, down escalators and right the way through onto the basement floor. Programmed with rippling lighting, the effect of streaming water and an occasional 'swimmer' flying down and around the chute. In the main front windows of the store, swimming pools reflect water and on the platform above, visitors are treated to a VR water chute ride which takes them through the iconic store then out onto Regent St and beyond.