We created a full-scale waterslide themed installation, 'Splash!', for Topshop's SS17 swimwear launch at the Oxford Circus flagship. The slide snakes along the ceiling from the entrance right through to the basement floor. Customers can see the effect of streaming water and an occasional 'swimmer' fly down the chute. Reflecting water in the front windows and on the platform above, visitors can are treated to a VR ride that journeys through the iconic store and out onto Regent St and beyond.