Taste your Holiday.
Ever wanted to visit outer space? The new Virgin Holidays store in Norwich will allow you to do just that - with a mojito in hand. Earlier this year we opened the second of the Virgin Holidays v-rooms in Norwich, further bringing to life the Virgin Holidays experience.
The unique Virgin Holidays VR Rollercoaster entices customers in from the shopping centre, with the relaxing space and complimentary champagne, coffee and cocktails encouraging you to Taste your Holiday before you've even stepped foot on the plane. The space is designed to increase dwell and leisure time with the bar and lounge features drawing new customers into store and towards the conversations around booking a holiday.
The new v-room stores are achieving record breaking sales and are 28% above their business case.