PSFK - Westfield Visualised Concept

Westfield Fulfilment Campus

The Westfield Fulfilment Campus reinvents the mall landscape and establishes itself as a whole- life destination.

By removing the transaction infrastructure, the Campus blurs the boundaries between retailers, F&B, culture and entertainment, offering a new emotional landscape that is ripe for creating emotional connections between brand and customer.

The new modular mall is split into two distinct modular areas:

  • The infrastructure of the Fulfilment Core,

    rooted in transparency and AI-informed


  • The Living Magazine, a new mall landscape

    where brands support the whole-life development of their customers in a boarderless environment.