The Westfield Fulfilment Campus reinvents the mall landscape and establishes itself as a whole- life destination.
By removing the transaction infrastructure, the Campus blurs the boundaries between retailers, F&B, culture and entertainment, offering a new emotional landscape that is ripe for creating emotional connections between brand and customer.
The new modular mall is split into two distinct modular areas:
The infrastructure of the Fulfilment Core,
rooted in transparency and AI-informed
The Living Magazine, a new mall landscape
where brands support the whole-life development of their customers in a boarderless environment.