Salone 2017 Preview Fashion Brand Experiences

Salone 2017 Preview: Fashion Brand Experiences

From 4 - 9 April Milan transforms itself into a festival of design and culture, hosting events, installations, exhibitions and product launches all over the city.

This document will highlight our favourites in products, installations, experiences and events. This blogpost highlights our favourites in Fashion Brand Experiences. For more Salone 2017 inspiration visit our other blogposts: Installations & Events, Product Launches & Exhibitions, Off the beaten path.

We wish you an inspiring time!


Jil Sander: Invisible Outlines by Nendo


Objects are defined by their outline. Nendo challenges this with their exhibition in collaboration with Jil Sander. Nendo created ultra thin jellyfish vases. Made from transparent silicon, they will move around gently. 

16 other works will be shown for the first time, including collaborations with Alias, Cappellini, Flos and Glas Italia. 

Jil Sander Showroom, Via Luca Beltrami 5


Loewe: this is home


A new exhibition embracing the craft of furniture, textile and ceramics, displayed in the ultimate collage of artisan culture by creative director Jonathan Anderson.

Via Montenapoleone 21



From left to right:

Lien d'Hermes showcases a new collection of 10 pieces. Via Palermo 10

Louis Vuitton Objects Nomades is an exhibition showcasing creative travel objects. Palazzo Bocconi, Corso Venezia 48

Marni Playground invites the audience into a big playground that indulges in dialogue. Viale Umbria 4