Culture & News
Our strategy brings Celestyal’s strengths to the surface; its warm, generous and human hospitality onboard, and its authentic, curious and locally-minded approach onshore. Travelling with Celestyal offers a sense of promise – the chance to create unmissable experiences, at sea and ashore. In a category that often invites the typical tourist, Celestyal is a confident challenger, championing moments of discovery and personal adventures that go beyond the expected and truly connect with local culture.
Inspired by the landscape, food and culture of its destinations, Celestyal’s new visual language becomes unmissable.
A vibrant and joyful colour palette sits at the heart of the identity, inspired by the ever-changing sea, sky, and lively destinations. Translated into a family of gradients that add depth and magic to the brand assets.
The typography choice is bold and confident, allowing Celestyal to communicate in a crowded market. Its role connects, inspires and informs guests in its endless languages — a key requirement, catering for a diverse audience.
Five brand shapes, inspired by Greece’s iconic landscape become a tool to tell stories, add character and hold imagery. Each shape is dynamic offering endless opportunities for expression, perfect for it’s need to span marketing, social, print and physical touchpoints, whilst remaining consistently recognisable to the audience.
Memorable trips are made up of moments that matter. Good or bad, big or small—these moments are best when they are authentic. The art direction heroes this honesty through the candid, the nuanced and the emotive, differentiating Celestyal from its competitors.
Celestyal
Creating an unmissable brand for the cruise with unmissable experiences.
The only cruise company to call Greece home, Celestyal offers a unique opportunity for it’s guests to no longer travel like a tourist, but to tread like a local. Allowing them to stay connected on board and explore the hidden gems of the Mediterranean on-shore.
From brand strategy to visual identity, we partnered with Celestyal to empower their people and capture the hearts of their holidaymakers, allowing them to stand-out in a saturated market, taking them from being apologetically small to a confident challenger.