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Style of Our Own, founded by Laura Youngson, founder of specialist women’s football brand IDA Sports, brings together 27+ female-founded sports brands for a first-of-its-kind retail concept with every item designed by women for women.
Collaborating with Foudys and supported by Nike, we designed a bold space celebrating Foudys mission to make football shirts that fit everyone — with curve and straight cuts, setting the perfect stage to launch the Lioness jersey.
To bring the experience to life, we included in-store jersey personalisation, a digital ticker tape that reveals customers’ names upon purchase, and a shareable photo moment celebrating her sports style.
Open until October 2025 at 245 Regent Street, London.
Foudys x Style Of Our Own
The First Dedicated Women’s Sports Space in the UK
Whilst the UK enters a blockbuster season for women’s sports, Your Studio partnered with Foudys, the UK’s home of women’s football shirts, to create an experience inside Style Of Our Own (SOOO) — the first dedicated women’s sports space in the UK. SOOO reimagines how retail, community, and sport intersect showcasing the commercial potential of women’s sport.