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Culture & News

The Gen Alpha Effect

Decoding the Values of the Next-Generation

Born from the mid-2010s through the mid-2020s, Gen Alpha is expected to have more than two billion members by 2025, making it the largest generation in history.

What are the characteristics of Gen Alpha?

Who will be able to say that they were 13 years old when ChatGPT, Mid-Journey and Gemini launched, or when the Apple Vision Pro came out? And what influence is this going to have on their lives

Confident, digitally native and born and raised in the 21st century. Challenges like climate change and political uncertainty shape Gen Alpha’s attitudes toward community, culture, and social well-being.

We’ve compiled a report examining how this new generation's unique characteristics influence the retail landscape and consumer behaviours.

Download the report below.

Download report