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HOP Bond Street

Flavours of Vietnam: Inside HOP's Latest London Flagship Destination

We partnered with HOP to create a flagship Vietnamese street-food destination in West One, Bond Street Station, London. Bond Street is the fourth outpost of HOP's UK rollout, and we're delighted to have been the brand's creative partner for the past three years.

Pumping 'moments of joy' into every corner, the store provides an efficient and fun destination to grab Vietnamese street food while transporting customers to the lively ambience of modern-day Vietnam.

The vibrant chaos of bustling Vietnamese streets comes to life through the bold interplay of colour, graphics and lighting. An architectural framework and high ceiling allow the environment to be dressed with iconic emblems of traditional and contemporary Vietnam.

The store employs a self-service digital ordering system, simplifying the customer journey for maximum efficiency. The space is divided into functional zones for ordering, collecting and dining, further signified by the creative use of colour. Animated dynamic messaging streams on ticker tape and large-scale screens allow for agile digital content depending on the culinary offer and time of day.

📸 by Save As Studio