Introducing Ewan
General Manager, Melbourne
Since joining YS Melbourne, our new General Manager Ewan has guided the studio through a period of expansion and growth. Ewan brings boundless energy and experience to the YS crew. We caught up with him to find out about what inspires him and what he’s been getting up to since joining the fold.
Brands I’ve worked with:
AFL, American Express, Asahi, Bacardi, BMW, BP, Bombay Sapphire, Cadbury, Colgate, Coca-Cola, Crown Casino’s, Dare, Destination NSW, Ford, General Mills, Grey Goose, Jack Daniels, Heinz, Kraft, Lion Nathan, LG, L’Oreal, Medibank Private, MINI, Mondelez, Nestle Peters, Nike, Panasonic, Pepsi, Puma, Schweppes, SunSense Sunscreen, Tabcorp, Unilever, VicHealth, Vintage Cellars, Virgin, Vodafone, Yellow Pages & Zoos Victoria.
"I love seeing how sport can bring people together as a real social connector, breaking down boundaries or differences for a shared passion" Ewan Thornton, General Manager
Dream project?
Despite being the most un-sporty person ever, some of the best projects that I’ve worked on have been for sports brands. I love seeing how sports can bring people together as a real social connector, breaking down boundaries for a shared passion. I’ve worked on everything from V8’s through to Tennis, The Commonwealth Games, The Olympics and Football.
Nike Dream Arena for The Women's World Cup '23 which just launched on George Street in Sydney has been an amazing project. Collaborating with Nike on a retail activation celebrating the female WWC athlete, it doesn't get much better.
What inspires you?
I’m obsessed with anthropogeography, the study of how human behaviour shapes our environment and the physical spaces in which we live, work and play. I love delving into the psychology of what makes us tick, and the impact that this has on how we, as brands, show up in the physical space to drive behavioural change and forge meaningful connections.
Iconic design moment?
I’m still massively disappointed that the Hoverboard (a real one, without wheels) has yet to be invented (Despite 2015 being 8 years ago now! - IYKYK).
Most memorable retail experience?
I love travelling and soaking up different cultures and experiences, with retail being a big component of this. One of my memorable retail experiences was the souks in Marrakech. I love this city. It's an assault on the senses and unlike anything I’d seen previously. The colours and aromas stay with me to this day. Were it not for our friend, who’s lived there for a number of years now, and her assistance in helping us navigate the many small alleyways and stores, I’m certain that I’d still be there to this day, lost!
The best part of your job?
I’m a huge people person, so thrive on working with amazing people. YourStudio is the perfect fit for me, allowing us to work as an extension of our client's talented teams. I love overcoming a business challenge together, as a collective, with a shared ambition or goal.
Culture & News
Introducing Ewan
General Manager, Melbourne
Since joining YS Melbourne, our new General Manager Ewan has guided the studio through a period of expansion and growth. Ewan brings boundless energy and experience to the YS crew. We caught up with him to find out about what inspires him and what he’s been getting up to since joining the fold.
Brands I’ve worked with:
AFL, American Express, Asahi, Bacardi, BMW, BP, Bombay Sapphire, Cadbury, Colgate, Coca-Cola, Crown Casino’s, Dare, Destination NSW, Ford, General Mills, Grey Goose, Jack Daniels, Heinz, Kraft, Lion Nathan, LG, L’Oreal, Medibank Private, MINI, Mondelez, Nestle Peters, Nike, Panasonic, Pepsi, Puma, Schweppes, SunSense Sunscreen, Tabcorp, Unilever, VicHealth, Vintage Cellars, Virgin, Vodafone, Yellow Pages & Zoos Victoria.
"I love seeing how sport can bring people together as a real social connector, breaking down boundaries or differences for a shared passion" Ewan Thornton, General Manager
Dream project?
Despite being the most un-sporty person ever, some of the best projects that I’ve worked on have been for sports brands. I love seeing how sports can bring people together as a real social connector, breaking down boundaries for a shared passion. I’ve worked on everything from V8’s through to Tennis, The Commonwealth Games, The Olympics and Football.
Nike Dream Arena for The Women's World Cup '23 which just launched on George Street in Sydney has been an amazing project. Collaborating with Nike on a retail activation celebrating the female WWC athlete, it doesn't get much better.
What inspires you?
I’m obsessed with anthropogeography, the study of how human behaviour shapes our environment and the physical spaces in which we live, work and play. I love delving into the psychology of what makes us tick, and the impact that this has on how we, as brands, show up in the physical space to drive behavioural change and forge meaningful connections.
Iconic design moment?
I’m still massively disappointed that the Hoverboard (a real one, without wheels) has yet to be invented (Despite 2015 being 8 years ago now! - IYKYK).
Most memorable retail experience?
I love travelling and soaking up different cultures and experiences, with retail being a big component of this. One of my memorable retail experiences was the souks in Marrakech. I love this city. It's an assault on the senses and unlike anything I’d seen previously. The colours and aromas stay with me to this day. Were it not for our friend, who’s lived there for a number of years now, and her assistance in helping us navigate the many small alleyways and stores, I’m certain that I’d still be there to this day, lost!
The best part of your job?
I’m a huge people person, so thrive on working with amazing people. YourStudio is the perfect fit for me, allowing us to work as an extension of our client's talented teams. I love overcoming a business challenge together, as a collective, with a shared ambition or goal.