Rachel is our Digital Experience Director, based in our London Studio. She thrives on the variety of challenges posed by creating first-to-market consumer experiences and the unique journey involved in getting these to market. We caught up with Rachel to find out more about her.
Brands you’ve worked with?
EE, Snap, Google, Burberry, PUMA, Vodafone, Mercedes-AMG, HOKA, Adidas, Mercedes-Benz, CBRE, Timberland, PizzaExpress, Pertemps, Molson Coors, Dr Oetker, Lloyds Pharmacy, Pernod Ricard, Bacardi Global Brands, Bacardi-Martini, The Restaurant Group, LVMH, Panache, Breo, Land Rover, Range Rover, Jagermeister, Red Bull, Kronenbourg, T-Mobile
I have a penchant for working with challenger brands because of how brave and progressive they can be. My favourite projects are first-to-market experiences – anything that’s never been done before, that’s going to create an impact in the marketplace and that consumers will enjoy.
"My favourite projects are first-to-market experiences - anything that's never been done before, that's going to create an impact" - Rachel Lloyd, Digital Experience Director
My dream project so far is the Trench Experience for Burberry’s Shenzhen Bay Social Retail Store. The concept was groundbreaking and we worked on the pinnacle consumer experience; the Trench Experience. We had a huge amount of challenges thrown at us along the way, not to mention lockdown which meant we had to install a highly complex experience remotely! But that made the end result all the more satisfying.
What inspires you?
I love learning from different cultures. I’m fascinated by psychology and how we can influence behaviours for positive change.
Creatives from all disciplines inspire me but particularly in theatre and theatre production as I can see synergies with this and experiential retail. And lastly, entrepreneurs inspire me – people who are brave and progressive and single-minded.
Iconic design moment?
Mary Quant opened the Bazaar store on the King's Road in the 50's. You could say it was the beginning of fast fashion but those iconic looks endure today. With the mini skirt mainstay, her progressive outlook and modern attitude to how women should dress was revolutionary. In design, culture and business, she's always inspired me.
Memorable retail experience?
Can I have two? They’re at two extremes of tradition vs innovation – La Boqueria Market in Barcelona and then the Nike House of Innovation on 5th Avenue, NYC. Both highly experiential for different reasons and both with incredible product displays.
The best part of your job?
Variety, innovation and head-scratchers. No day is the same. That suits me perfectly! And I love a challenge that I can work through. The more challenging the better!