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The collaboration focused on creating an immersive journey that celebrated Nike’s 30+ years of sustainability milestones. From the concept and visitor flow to physical installations and a unified graphic identity, the project reimagined how Nike’s groundbreaking innovations and collaborative efforts could be showcased. The resulting timeline brought the story to life with interactive elements that engaged and educated attendees about Nike’s commitment to climate action.
Hosted at Nike’s New York HQ, the event brought together athletes, industry professionals, and community members to explore recycling and reusing through a hands-on program. Highlights included a Refurbished Marketplace featuring recycled apparel and interactive exhibits like Nike Grind and Trash Labs, which aimed to inspire sustainable choices and amplify awareness of climate issues.
The experience also featured live sessions and panel discussions led by Nike’s team, where athletes shared their firsthand experiences with climate change. Their insights sparked reflection on how individuals and communities can play a role in preserving the future of sport.
Through this collaboration, Nike not only underscored its sustainability journey but also empowered visitors to envision and contribute to a better future.
Nike Move to Zero - NYC Climate Week
Nike's journey towards zero carbon and zero waste
Sport holds a unique power to connect people and inspire unity.
Recognizing this, Nike leveraged Climate Week NYC as an opportunity to align its sustainability legacy with its mission to drive global progress through sport. To bring this vision to life, Nike partnered with YourStudio and Accept & Proceed to craft 'Protect the Future of Sport'—a dynamic experience designed for disassembly, highlighting Nike's leadership in sustainability.