From brand strategy to visual identity, we partnered with Celestyal to empower their people and capture the hearts of their holidaymakers, allowing them to stand-out in a saturated market, taking them from being apologetically small to a confident challenger.

As we reflect on 2024, it becomes clear that despite the increasing fragmentation of our digital world, this year has marked a surge in collective cultural moments. Strategist Alizee explores the global phenomenon of Brat Summer to The 2024 Olympics and Paul Mezcal look-alike contests…Our shared experiences have transcended screens, bringing people together in tangible ways.

Explore Hong Kong's Cultural and Digital Symbiosis through the lens of its modern-day retail offering.