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EE Studio Triumphs

Winning Best New Store at The Retail Week Awards

We’re thrilled to announce that The EE Studio in Westfield, London, has won The Best New Store Award at the prestigious Retail Week Awards.

The aim was to craft a tech store centred around evolving customer needs, placing hospitality at the forefront of retail while revolutionising the traditional phone shop experience. YS designed digital experiences that define the user journey and cater to the evolving needs of the modern consumer.

The EE Studio seamlessly merges digital and physical, integrating AR, dynamic screen content, and bespoke digital tools.

On the success of the concept, one of the judges commented 

"EE's experiential element, the way it is pulling in customers, and the immediate effect it had on footfall are a standout."

The concept is a testament to the innovation and co-collaboration between the wider EE team, YS and our agency partners, Dalziel & Pow.

We look forward to continuing to push the boundaries of excellence in the retail industry.

Congratulations to all the winners on the night.