Culture & News
The digital experiences we designed have been crafted to prioritise accessibility and to demystify and simplify tech, reimagining how digital integrates into the EE retail experience. The EE Studio blends channels and influences, integrating AR, dynamic screen content, bespoke digital tools and multi-sensory spaces, into a pioneering customer experience.
Leveraging their devices, visitors can effortlessly engage with multiple AR activations designed to forge a deep digital connection with consumers, engaging them emotionally and holistically.
Customers are greeted by an interactive digital storefront with digital cubes streaming programmed content enticing visitors beyond the threshold.
Curated room sets and the Connected Home digital tool showcase the potential of connected home technology tailored to individual lifestyles. Users are guided through a seamless journey, receiving advice on home tech solutions and how to create a bespoke smart-home setup.
The immersive Digital Spa environment encourages forging a healthy, balanced relationship with tech, providing a zen moment of digitally enabled recharge.
The EE Studio
Empowering people with the best connectivity solutions for their lives
We transformed the digital retail experience at EE’s new flagship store in Westfield, White City London. Designed to empower customers with the best connectivity solutions for their lives.