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The Evolution of Sportswear

What was once a straightforward category is now a dynamic sector shaped by emerging values and diverse influences, presenting numerous growth opportunities.

The definition of sportswear is evolving. It is now a multi-faceted sector shaped by new values and influences that offers a lot of opportunities for growth. With a saturated market and new challengers, brands can differentiate by understanding new consumers’ mindsets and needs.

The values of the Sportswear consumer have evolved. Next-generation consumers seek brands that align with their vision of inclusivity and well-being and offer community and social connection above just product.

Our latest report outlines the factors influencing change in the sportswear industry and driving its evolution, and we identify key opportunities for brands.

Download the report and learn more about the transformation of the sportswear industry.

Download report