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The Modern Dentist

An identity for the dentist doing things differently

A visit to the dentist doesn't often spark joy. Impersonal service, lifeless waiting rooms, and outdated dental methods. The Modern Dentist has a different way of doing things, from personal service to new techniques, aiming to raise the bar and change the perceptions of dentistry. 

The Modern Dentist needed a brand strategy and visual identity that lives up to their ethos, setting them apart from the expectations of a traditional dentist. This also required a tone of voice to communicate what they believe in, and a physical home where it all comes to life. 

Located in the heart of Shoreditch, London, The Modern Dentist's practice invites you in through its use of warm tones, natural timber and soft furnishings. Inspired by the brand shapes and colours. Truly creating the home of happy teeth, a dentistry done differently. 

Inspired by the natural teeth that make up any great smile, is a dynamic shape system defines the look & feel. The shapes bring personality to the identity, with soft rounded corners offering warmth whilst the strong geometry allows for uniformity across both physical and digital touchpoints. Bold colours add energy, standing out amongst an industry full of white and blue, paired with natural art direction showcasing real people and real smiles. The positive and friendly tone of voice is delivered confidently in Grilli Type's GT Pressura Extended, with it's rounded corners creating a harmonious consistency with the shapes.