Carnaby Street, London

Birchbox

Box fresh beauty for first UK store

THE VISION

From clicks to bricks

Translating a global e-commerce beauty subscription brand into a physical retail experience. As the brand's entry into UK retail, we created 'with love', a pop-up store offering discovery, personalisation and sharing.

LIVING THE LOVE

Sharing discovery and personalisation

A sweet shop style BYOB wall (Build Your Own Birchbox), digital interactives and analogue installations bring love to life. Looping your love note on the birch tree, or sharing your love via the GIF photo booth, the environment closes the gap between Birchbox's online and offline channels.

With Love

The outcome

UNPRECEDENTED SUCCESS

The pop-up reached a combined circulation of 244 million impressions in the first two days of launch.

"In the month of launch, Birchbox.co.uk saw a 136% increase in revenue from direct organic traffic. We feel this was due to the brand awareness and exposure the pop-up gave us.” Savannah Sachs, Managing Director of Birchbox 

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