Beijing

Dove

What pleasure-seeker are you?

THE DRIVER

Raising the bar in China

Dove (who we know as Galaxy chocolate in the UK), approached us with the challenge of elevating their recognition and position in China. Within this saturated market, our mission was to create something breathtaking and unforgettable to draw new audiences closer to the brand.

THE EMOTION

Pleasure-seeking wonderlands

Moments of pleasure are something we need in our day to day. From stores to a pop-up hotel, we have entwined sensory, visual and digital storytelling in environments where each guest discovers their own definition of pleasure, linked to personalised product.

STELLAR STARDOM

50 million media impressions

The Dove hotel was shared online by over 50 million Chinese fans. The success of the brand experience in Shanghai led to the development of the Dove Boutique, a premium chocolatier which launched in Beijing within the same year.

"Feels like a dream world"

Alex Guo, WeChat, China

Loading...