YourStudio partnered with the Nike Concept team and Nike Store Design team on the next generation Nike Style retail concept in Hongdae Seoul, working in partnership with the Nike Concept team and Nike Store Design team to bring this next generation retail concept to life.
Nike Style aims to serve a distinct gen-z sport lifestyle audience, through the lens of style, featuring gender-agnostic zones for product. It takes a truly omni-channel approach to retail, offering space for consumers to express their personal style through shared experiences both in-store and online.
The key in-store experiences include a content studio for local creatives, QR codes that offer augmented reality experiences, community focused Nike By You workshops and SNKRS Lounge events to cater for Nike Members to celebrate local sneaker culture.
Nike Style, Hongdae, Seoul
Blending style, community, and digital innovation to engage a new generation of sport lifestyle consumers.