Sydney, Australia

Pandora Shine

Honey to the Bees


Multi-sensory playground

A tiny bee charm sits at the heart of Pandora’s first gold collection, 'Shine'. Taking inspiration from this powerful symbol, we created a world that brought shape to the collection, connecting visitors through every sense.

Our approach

From scented stamens to gold-tipped ice cream

A scented meadow draws guests into the golden hive. Humming hubs transmit the buzz from live hives. At the heart of the installation, the queen bee charm, housed within a golden lily flower and scented with summer flowers. As you leave, a golden ice-cream rewards you, much like the bee getting it’s golden nectar.

The outcome

Insta gold

The installation received over 1000 visitors a day, with a constant queue for its full duration. It trended on Instagram and reached over 20 million people.

4,249 visits to the activation over 3 days