Eastland, Melbourne


Seasonal placemaking to signal shopping centre reinvention

The challenge

Spearheading change

QIC Global Real Estate approached us to create a strategy to launch their redevelopment of their Eastland shopping centre in Melbourne, Australia.

Our approach

Colour me Christmas

We set out to bathe QIC's customers in a mesmerising future, creating opportunities for families to connect around magical moments in a Christmas unlike any seen before.

Christmas through the multi-faceted eye of a crystal


An enchanted journey of discovery

A bespoke 10 metre tall, multi-faceted crystal stands as the centrepiece in Eastland's Town Square. Giant colour-blended mirrored mushrooms gave the ultimate mercurial family portrait backdrops.

Published by Dezeen as one of their Top 6 Global Christmas activations.