London

Skinsmiths

A feel-good skincare sanctuary

ENVIRONMENTAL HEALTH

Wellness through every pore

NZ brand Skinsmiths required a sharp and relevant strategy to launch their brand in Europe. Our challenge was to appeal to their beauty and wellness audience, creating a brand experience that was alluring, painting trust and evoking calm.

SCULPTING THE EXPERIENCE

Skin science

A welcoming and conversational tone set up the principles for the full brand experience; frank but not clinical. We give reassuring authority with unfussy, human language. Customers feel relaxed in an environment created to embrace guests skin softness. Conversations are as natural as the finishes, ensuring guests leave with skin confidence, loyal to return.

Looking great is about feeling great

SKIN CONFIDENCE FOR EVERYONE

A brand blueprint for success

We helped Skinsmiths debut their first store in Hanwell and 8 new stores in their first year in the UK with our design blueprint which is set to continue with further sites planned. The brand has achieved acclaim, featuring as Harper's Bazaar's 'best facial in London'.

Defining skincare experience

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