Our brief was to infuse the space with the unmistakable spirit of Snap—playful, expressive, and creative—while celebrating the elegance and character of its chic heritage setting.
Our challenge was twofold: bring Snap’s brand to life throughout the space through a series of digital touchpoints, and design a cohesive wayfinding system that felt native to the building and unique to Snap.
Snap’s technological edge is brought to life through a series of interactive moments showcasing its signature lenses and AR tools.
Sculptural busts and a digital photobooth invite participation, immersing visitors in Snap's world of play and co-creation.
Tonal variations of Snap’s iconic yellow flow across furniture and bespoke furnishings, enriching the environment with a sense of brand saturation, joyfully amplifying Snap’s playful spirit.
For the wayfinding system we drew inspiration from Snap’s vibrant visual language, particularly the expressive forms of the Snap Chillah, combining them with cues from classic Parisian architecture. The result is a distinctive wayfinding marker that blends the iconic Parisian arrow with the bold character of Snap.
This collaboration is a celebration of contrast and connection. Historical architecture meets contemporary creativity. And the soul of Paris meets the magic of Snap.
Snap Paris
A New Lens on Elegance: Snap’s Creative Paris Hub
Continuing our global partnership with Snap Inc., we collaborated with the Paris team to design their new workspace located at a historic Parisian townhouse.