Holidays inspire and refresh us. For Virgin Holidays, a brand known for doing things differently, we created a flagship retail strategy that connects guests with that holiday euphoria from the moment they enter the store.
DELIVERING THE EXPERIENCE
Moments to remember
Our partnership with Virgin Holidays ranges from supporting their long-term retail strategy as well as creating new concepts for them. From their flagship v-rooms to concessions and boutiques, the success of their national estate has seen expansion year on year.
Inspire, Engage, Enlighten.
A new landmark for travel retail
World firsts like in-store VR rollercoasters, in-store spas and signature bars have accelerated performance in stores. Sales of upgrades have exploded and NPS ratings have reached record highs. NPS for 2018 was 9 and mystery shopper is over 90%.