Nespresso tasked us with creating a concept with a multi-dimensional approach for the launch of their Pixie Coffee Machine, targeting a younger, female audience, in the lead up to and around the time of its launch. This was a global campaign, to be delivered in 35 countries worldwide.
We wanted to create a set of magical trails that revealed the Pixie machines at the end of them. We developed graphic patterns, the 'Pixie' trail, using multi-coloured Nespresso coffee capsules. We created motion-sensitive window displays which spun to reveal the Pixie machines from within metallic capsules, and created a colour-coded set of pop-up coffee shops which were housed in the back of a fleet of multi-coloured Mini Clubmans.
The Pixie launch achieved notoriety "Nespresso's best-selling coffee machine ever." Independent Newspaper, May 2013.