Nearly a Third of GenZ is living at home and plans to stay there. Among those who moved out of their family home, a third are spending about half of their monthly income on rent or mortgages. With living at home becoming a viable permanent solution their notion of home is changing.
‘For the next generation, home is not just a place; it's a feeling. It's a sense of safety, acceptance and belonging within our physical and digital worlds.’ Debbie Vesey
Senior Strategist, YS Amsterdam
In this bite-sized report, Senior Creative Strategist Debbie explores the concept of home for an increasingly disrupted generation.
Download the full report at the link below.
Culture & News
What Does Home Mean to a Jilted Generation?
Home has taken on a new meaning for the increasingly disrupted Gen Z consumer
Nearly a Third of GenZ is living at home and plans to stay there. Among those who moved out of their family home, a third are spending about half of their monthly income on rent or mortgages. With living at home becoming a viable permanent solution their notion of home is changing.
‘For the next generation, home is not just a place; it's a feeling. It's a sense of safety, acceptance and belonging within our physical and digital worlds.’ Debbie Vesey
Senior Strategist, YS Amsterdam
In this bite-sized report, Senior Creative Strategist Debbie explores the concept of home for an increasingly disrupted generation.
Download the full report at the link below.