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What Does Home Mean to a Jilted Generation?

Home has taken on a new meaning for the increasingly disrupted Gen Z consumer

Nearly a Third of GenZ is living at home and plans to stay there. Among those who moved out of their family home, a third are spending about half of their monthly income on rent or mortgages. With living at home becoming a viable permanent solution their notion of home is changing. 

‘For the next generation, home is not just a place; it's a feeling. It's a sense of safety, acceptance and belonging within our physical and digital worlds.’ Debbie Vesey
Senior Strategist, YS Amsterdam

In this bite-sized report, Senior Creative Strategist Debbie explores the concept of home for an increasingly disrupted generation.

Download the full report at the link below.

Download report